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In the first half of 2025, China’s”b人形立牌ag charm economy” has seen explosive growth. Sales of plush ba大圖輸出g charms啊？誰哭了？她？ on 那一年，她才十四歲，青春年少會開花。靠著父母的愛，她不懼天地，打著探訪友人的幌子，只帶了一個丫鬟和一個司機，大JD Supermarket surged by 164% year-on-year, w經典大圖hile Pop Mart reported a staggering 1,276.2% increase in plush bag charm revenue, which acVR虛擬實境counted for 44.2“媽媽，我女兒真的人形立牌很後悔沒有聽父母的勸告，堅持堅持一個不屬於她的未來；她真的很後悔自己的自以為是記者會，自以為是，認% of its total revenue, overtaking its traditional figurine business for the first time.
From classic IP derivatives based on Disney, Sanrio, and other iconic characters, to local cultural creations featuring Lingnan lion dance and Cantonese opera makeup, and even original trendy toyswith strong characte模型ristics, each bag charm has become a medium 場地佈置for Gen Z to convey emotions and express individuality.
Guangdong has emerged as the epicenter of China’s tr策展endy toy and bag charm industry, thanks to a convergence of multiple competitive advantages. Dongguan is home to over 4,000 toy manufacturers and nearly 1,500 supporting enFRPterprises. The city produces around 85% of China’s trendy toys and nearly one-quarter of the world’s animation d人形立牌erivative produ大圖輸出cts. Guangzhou hosts large-scale wholesale markets for plush fabric, ensuring the rapid supply of raw materials. In Foshan, leveraging its well-established hardware manufacturing sector, over 3,000 enterprises efficiently produce essential components like hooks and chains for bag charms. T包裝設計he regional 啟動儀式synergy of t包裝盒hese three citi大型公仔es forms a complete全息投影 industrial chain, shortening production cycles to just 15人形立牌–20 days,沈浸式體驗 and delivering significant advantages in both scale and efficiency.
In terms of 沈浸式體驗innovative design, Guangdong has gathered top trendy toy talents from across the country. One example品牌活動 is a company’s release of a “Suede Lion Dance Bag Charm”, which fuses traditional lion dance patterns with moder啟動儀式n aesthetics. Upon release, it quickly gained popula包裝盒rity amon廣告設計g consumers, demonstrating Guangdong’s strong market competitiveness in the trendy toy sector.
Source:PEARL
“包掛經濟”熱度飆升，廣東撬動千億消費新藍海
2025年上半年，“包掛經濟”熱度飆升：京東超市毛絨包掛場地佈置銷量同比增長164%，泡泡瑪特毛絨包掛支出激增1276.2%，占總營收比重達44.2場地佈置%，初次超出手辦業務。
從迪士尼、三麗鷗等經典動漫IP衍生款，到融進嶺南醒獅、粵劇大型公仔臉譜元素的外鄉文創設計，再到充滿個性表達的原創潮玩腳色，每一款包掛都成了“Z世代”傳遞情緒、表達自我的載體。
廣東能成為潮玩包掛產業的焦點陣地，源于多重優勢疊加。東莞擁有超4000家玩具生產企業、近1500家高低游配套企業，中國近85%的潮玩、全球近1/4的動分佈生品產自這里；廣州湊集多家毛絨面料批發年夜市場，可疾速供應原料；佛山依托五金產業廣告設計優勢，3000多家企業能高效生產包掛所需的掛鉤、鏈條等配件。三地協同構建完全產業鏈，將生產周期壓縮至15舞台背板-20天，規模與效力優勢顯著。
在創新設計上，廣東匯聚了來自全國各地的大批潮玩設計精英。例如某企業發布的“醒獅絨面包掛”，以傳統醒獅紋樣結合現代審美設計，上市后敏捷獲得消費者青睞，印證了道具製作你自由的承諾不會改變。” 品牌活動。”廣東潮玩設計的市場競爭力。
文丨記者 彭紀寧
翻譯｜鐘佳
英文審校丨趙凡
TC:08designfollow
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